EdithPro for Marketing Teams

Video content your team actually ships

Feature announcements, product walkthroughs, campaign briefs, social clips, and email videos. EdithPro gives marketing teams a complete video content pipeline with AI captions, one-click export, and instant sharing. No production team. No editing software. Just record and publish.

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feature-launch-v2.mp4Ready to export
AI Processing
Introducing AI-powered workflow automation
RF
0:42
1:18
AI Generated
LinkedIn PostReady
Newsletter SectionReady
AnnouncementReady
Blog DraftDraft
Export MP4
Export GIF
10x
content output
per recording session
10 min
to publish
record to social post
50+
caption languages
added automatically
1,000+
marketing teams
trust EdithPro
The Content Problem

Marketing Teams Need Video Content but Can't Wait for Production

A feature ships. The marketing team needs a product video. The video production queue is three weeks long. So the launch goes out with a screenshot and a paragraph of text. The opportunity passes. EdithPro fixes this pipeline problem.

Production Timelines Kill Launch Momentum

Professional video production for a single feature walkthrough takes 2 to 4 weeks from brief to delivery. By the time the video is ready, the feature has been live for a month, the press cycle has passed, and the launch energy has completely dissipated. Marketing teams that depend on production agencies are always shipping content late.

One Recording Should Generate Multiple Content Pieces

Most marketing teams record a product demo and upload it in one place. That same recording could become a social clip, a blog post, a newsletter section, and a press announcement. Without the right tools to extract those formats automatically, the content stays buried in a single Loom folder that half the team has forgotten about.

Without Captions, Half Your Audience Skips the Video

85% of social media video is watched without sound. If your product videos do not have captions, you are losing the majority of your potential audience before the value proposition even registers. Adding manual captions is time-consuming and requires a separate tool. Most teams skip it entirely.

The Workflow

Record Once. Publish Everywhere. In Under 10 Minutes.

01

Record Your Screen and Narrate

Open the EdithPro Chrome extension, pick the tab with your product, landing page, or presentation deck, and start recording. Turn on your camera bubble to put your face in the corner if the content is customer-facing. Narrate naturally as you navigate. No script required, no re-takes needed. The AI filler word removal handles hesitations automatically after you stop.

02

AI Captions, Trim, and Generate Content

The moment you stop recording, EdithPro transcribes the video and generates captions. Use the browser editor to trim to the right length for each platform. Then select the AI content types you need: Social Post, Newsletter, Blog Draft, Announcement. The AI reads your narration and produces structured drafts of each in under 30 seconds. Review, adjust, and move on.

03

Export, Embed, and Share

Export the captioned video as an MP4 for LinkedIn and YouTube, or as a GIF for Twitter. Embed it on your landing page or blog with one line of code. Share the EdithPro link in your newsletter alongside the AI-drafted text. Post the announcement in your Slack channels. Five channels, five formats, all from one 10-minute recording session.

Marketing Playbooks

Every Content Type Your Marketing Team Produces

From the day a feature ships to the moment a customer shares your product with their network, EdithPro accelerates every video-driven workflow your team runs.

Feature Announcements

Launch Features with a Video That Actually Shows the Product

Written feature announcements get skimmed. A 60-second screen recording of the feature working in the real product, narrated by someone who built it or knows it inside out, gets watched and shared. EdithPro lets your marketing team record a feature walkthrough the day it ships, add AI-generated captions automatically, export it as an MP4 for your social channels, and embed it in the product announcement blog post. No video production agency needed. No week-long turnaround. Record on Tuesday, publish on Tuesday.

Record the day the feature ships, publish the same day
AI captions added automatically for accessibility and social
Export as MP4 for any channel or embed directly in blog posts
Campaign Briefs

Brief Your Team on a Campaign Without a 90-Minute Kickoff Call

Campaign kickoffs drag on because half the team has questions that could have been answered by a 3-minute visual walkthrough. EdithPro lets the marketing lead record a campaign brief as a screen recording: open the strategy deck, narrate the positioning, walk through the creative direction, explain the channel split, and show the landing page wireframe. Share it with the whole team before the kickoff meeting and the questions shift from foundational to strategic. The best teams use EdithPro briefs to replace the kickoff entirely and move straight to execution.

Entire team briefed before the kickoff meeting even starts
Stakeholders leave timestamped questions on the brief video
Brief stays on record for freelancers and new team members
Social Media Content

Turn Product Walkthroughs into Short-Form Social Clips

Short product demo clips perform consistently well on LinkedIn, Twitter, and YouTube Shorts. The problem is that creating polished social video usually requires editing software, a motion designer, and two days of production time. EdithPro compresses that to under 10 minutes. Record a focused product walkthrough, trim the start and end in the browser editor, export as a GIF for Twitter or an MP4 for LinkedIn, and schedule the post. The AI filler word removal feature cleans up any hesitations automatically so the clip sounds clean without manual editing.

GIF and MP4 export ready for every social platform
AI filler word removal cleans up the recording automatically
Entire production workflow under 10 minutes from record to post
Product Walkthroughs

Create Explainer Videos for Landing Pages Without Hiring a Studio

Landing pages with video convert better. But producing a proper explainer video from a script, voiceover, and screen recording costs thousands and takes weeks. EdithPro closes that gap entirely. Record your screen navigating the product while you narrate the value proposition in plain language. Add your camera bubble to put a human face on the walkthrough. Use the browser editor to trim to the right length. Export and embed directly on your landing page with the rich embed code. Most teams produce their first landing page explainer in under an hour.

Embed directly on landing pages with EdithPro's embed code
Camera bubble adds a human presence to product walkthroughs
Update the video any time the product changes, re-export in minutes
Email Newsletter Videos

Add Video to Your Newsletter Without a Hosting Platform

Video in email increases click-through rates significantly, but most email tools make it painful to include. EdithPro solves this by generating a video thumbnail image with a play button overlay that links to your hosted video. Drop the thumbnail into your email, link it to the EdithPro page, and your subscribers get the video experience without wrestling with email client compatibility. AI-generated transcripts mean you can also include the full text version below the video for readers who prefer text, covering both audience types in a single send.

Video thumbnail with play button links directly to the recording
AI transcript gives text-only readers the same content
No third-party video hosting needed for newsletter embeds
Content Repurposing

One Recording Becomes Five Pieces of Content Automatically

The most efficient marketing teams use EdithPro to record once and distribute everywhere. A 5-minute product walkthrough recording generates: a full AI transcript for a blog post, a 60-second trimmed clip for social, an AI-drafted newsletter section, an announcement post for your Slack channels, and an embedded video for the feature documentation page. Instead of five separate content creation tasks, you have one recording and five outputs. The AI handles the transcription and drafting. You handle the editing and publishing.

AI generates a blog post, newsletter, and announcement from one video
Trimmed social clip exported directly from the browser editor
Documentation embed and social post from a single source recording
Built for Content Teams

Every Tool a Marketing Team Needs to Move Fast

AI Captions in 50+ Languages

Every video gets accurate AI captions automatically. Burned-in subtitles make your content accessible, improve social media performance where autoplay is muted by default, and help your videos reach international audiences without manual translation work.

Magic Trim and Filler Word Removal

One click removes all the filler words, awkward pauses, and hesitations from your recording. The edited version sounds polished and professional without any manual scrubbing through a timeline. Magic Trim also detects silence gaps and tightens the pacing automatically.

GIF and MP4 Export

Export any recording as a high-quality GIF for Twitter and product forums, or as an MP4 for LinkedIn, YouTube, and internal presentations. Choose your resolution and length. The export is processed in the browser and ready to download in seconds.

Rich Video Embeds for Any Platform

Drop EdithPro videos into Notion pages, blog posts, landing pages, help docs, or customer portals with a single embed code. The player is lightweight, fast-loading, and branded. No separate video hosting required and no third-party player to configure.

View Analytics and Engagement Tracking

See who watched your product announcement, how far they got, and which sections they rewatched. For external videos shared with customers or press, analytics tell you which accounts are engaging and which need a follow-up. Real engagement data for every piece of content you publish.

Camera Bubble for Human-First Content

Adding your face to a product walkthrough increases trust and watch time. The camera bubble overlay places your face in the corner of the screen recording without any additional setup. Toggle it on for external content where a personal presence matters, leave it off for internal briefs.

AI Content Engine

Six Content Formats from One Recording Session

Record your product walkthrough or feature announcement once. EdithPro's AI reads your narration and produces six different content formats simultaneously. Your marketing team stops spending time writing from scratch and starts spending time editing and publishing. The pipeline accelerates without adding headcount.

Social PostFree

Turns your product recording into a ready-to-post LinkedIn or Twitter caption with hooks and hashtags

Newsletter SectionPro

Generates a subscriber-ready email section from your video content with subject line suggestions

Announcement PostFree

Creates an internal or public product announcement from your feature walkthrough recording

Blog Post DraftPro

Converts your video narration into a structured long-form blog post ready for editing and publishing

Email SummaryFree

Drafts a professional email with key points from your recording for external or internal sending

Case StudyBusiness

Builds a customer success story document from a recorded walkthrough with results and context

LinkedIn PostGenerated

We just shipped something your team has been asking for.

Workflow automation is live in EdithPro. Instead of manually sharing your recordings to five different tools, you now set it up once and it handles the distribution for you.

Here's what it looks like in practice:

1. Record your product update
2. AI generates your social post and newsletter
3. One click sends to Slack, Notion, and email

Full walkthrough in the video link below. 90 seconds.

#ProductUpdate#Marketing#ContentCreation#EdithPro

“Creating social proof videos for our campaigns used to take days. Now I can record, edit, add captions, and export in under 10 minutes. The ROI is incredible. We ship more content in a week than we used to produce in a month.”

RF
Rachel Foster
Marketing Director · BrandLab

Marketing Content: Before and After EdithPro

The same content produced two different ways. One has a three-week pipeline. The other ships today.

Traditional Workflow
With EdithPro
✗ Brief video agency, wait 3 weeks for feature video
✓ Record feature walkthrough day of launch, publish same day
✗ Campaign brief emailed as a doc, re-read in meeting
✓ 3-min brief recording shared before kickoff, questions arrive timestamped
✗ Social video requires editor, designer, motion team
✓ Record, auto-caption, trim, export GIF and MP4 in 10 minutes
✗ Blog post written separately from product recording
✓ AI generates blog draft from recording narration automatically
✗ Newsletter copy drafted from scratch each issue
✓ AI Newsletter Section generated from product update video
✗ No idea if press or partners actually watched the launch video
✓ View analytics show who watched, for how long, and when
FAQ

Frequently Asked Questions About EdithPro for Marketing

Can EdithPro replace a video production agency for marketing content?
For most day-to-day marketing video needs, yes. EdithPro handles feature announcements, product walkthroughs, social media clips, explainer videos, and campaign briefs in a fraction of the time and cost. The AI captions, filler word removal, and browser-based editing mean you produce polished content without video editing expertise. For high-budget brand films or broadcast commercials, you still need a production team. For everything else, EdithPro is faster and more flexible.
How do AI captions work on EdithPro recordings?
Every recording is automatically transcribed by EdithPro's AI as soon as it finishes processing. Captions are generated in the detected language and synchronized with the video timeline. You can export the video with burned-in captions for social platforms where text overlay is important, or keep captions as a separate track for platforms that support it. The system supports 50+ languages and handles mixed-language content.
Can I export recordings as GIFs for social media?
Yes. The EdithPro browser editor lets you trim your recording to any length and export it as a high-quality GIF or MP4. GIF export is ideal for Twitter, product forums, and documentation pages. MP4 export works across LinkedIn, YouTube, Instagram, and internal tools. Both formats are processed in the browser and ready to download within seconds.
How does EdithPro help with internal campaign briefs?
A campaign brief recording replaces the need for a live kickoff meeting. The marketing lead records a screen walkthrough of the strategy deck, creative direction, and channel plan, then shares a link with the team. Everyone watches on their own time, leaves timestamped comments for specific questions, and arrives at the kickoff meeting with foundational understanding already in place. Teams that use brief recordings consistently report shorter meetings and faster campaign launches.
Can I embed EdithPro videos on our landing pages and blog?
Yes. Every EdithPro recording comes with an embed code that generates a lightweight, fast-loading video player for any web page. Drop it into Notion, WordPress, Webflow, or any HTML page. The player is branded, mobile-responsive, and does not require viewers to sign into any platform. View analytics tell you how many people watched and for how long.
How does the content repurposing workflow work?
After recording, EdithPro's AI transcribes the video and makes it available for content generation. Select the output type you need: Social Post, Newsletter Section, Blog Post, Announcement, or Email Summary. The AI reads your narration and produces a draft in that format within seconds. Most marketing teams use a single product walkthrough recording to generate all five content pieces at once, then spend their time editing and publishing rather than writing from scratch.
Does EdithPro work for recording webinars or live presentations for repurposing?
Yes. You can use EdithPro to record any live session, webinar, or presentation happening in your browser. The resulting recording can be trimmed into highlights, captioned for accessibility, and published as multiple shorter clips. Webinar recordings also support AI transcript generation so you can extract quotes, key points, and chapter summaries for blog content.
Can multiple marketing team members share a video library?
Yes. Team workspaces let your entire marketing org store and share recordings in a central library. Organize by campaign, channel, or content type. Team members can search by AI-generated transcript keywords, so finding a specific product demo from three months ago takes seconds. New team members access the library immediately without file-sharing overhead.
Ship Content Faster

Your Next Feature Launch Deserves a Video That Ships the Same Day

Join 1,000+ marketing teams using EdithPro to record, caption, and distribute product content in minutes. No production team. No editing software. Just results.

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